Google Business View
Reasons why businesses should have Google Maps Business View
The extra photos will encourage more people to click through to your Places page or website. Take a look at Google’s case study showing “on average, restaurant listings that included Business View had a 30% higher click through to reservations.”
To relieve customer uncertainty. Your potential customers are making a quick decision. Give them the tools to make the right decision.
The extra content could possibly be a minor factor in search rankings according to this article by Jeff Finkelstein.
The “See inside” view is front-and-center when you view the Google Places page on a smartphone. Google states that one in five searches is local, which means someone is looking for a product or service nearby. 75% of smartphone users have contacted a business they found on their phone.
It completes your profile. Why would you let any profile of your business be incomplete? Want to know if there is anything else missing from your listing? Log into Google.com/Business to see what you can do with your online presence.
Add ons. You can create a full market place with your tour when you embed it to your site.